This is your vision coming to life in a way that will grow with you and continue to grow for generations to come. You brought the ambition, and it comes from the pitch, not a boardroom. This is the platform to build it on, with equity, ambassadorship, and a real voice in everything we create together.
01
YOUR AMBITION
The idea came from you. The opportunity is to turn it into a brand that belongs to you.
02
OUR PLATFORM
Design, development, sourcing and execution built around your direction.
03
SHARED STAKE
Equity, ambassadorship and a place in every major decision we make together.
01 / 10 · The Origin
HYPERNÜ / Private Pitch02 / 10 · The Signature Moment
TWO INDIVIDUALS. ONE SHARED AMBITION.
Two equal dots. One mark. The first thing you should know about the brand, before you even know its name.
DEJAN
YASIN
#21FOUNDING ATHLETE
WINGER / PLAYMAKER · SWEDEN
DEJAN KULUSEVSKI
Power, vision, and tactical courage. Dejan is the physical reference point for the boot, testing grip, rotational torque, and lockdown at match speed.
BOOT DEVELOPMENT FOCUS
ROTATIONAL TRACTIONSTRIKE-ZONE LOCKDOWNWET-PITCH STABILITYHEEL CAGE FIT
“The boot has to handle explosive rotational cuts without sliding inside the heel.”DEJAN · TESTING REQUIREMENT
#18FOUNDING ATHLETE
MIDFIELDER · SWEDEN
YASIN AYARI
Fast, smart, and modern. Yasin represents the new generation of Swedish football whose speed of thought and rapid footwork is where the boot design starts.
“I want zero dead space between my foot and the ball. Touch must be immediate.”YASIN · TESTING REQUIREMENT
EQUAL VOICES. DIRECT PROTOTYPE INFLUENCE.Both players test every prototype revision, refine the strike zone, and direct aesthetics before any commercial release.
02 / 10 · The Signature MomentHYPERNÜ
Private Partnership ProposalThe Name
NU MEANS NOW.
01 / HYPER
HYPER
Intensity, ambition, real-game energy. The first half of the name is everything the game demands of you.
02 / NU
NU
Swedish for “now.” Written with a plain U in Swedish. Recovery, urgency, timing. The word itself says the moment is already here.
03 / THE Ü
Ü
Our styling: the two dots settle above the U, locking the mark and the wordmark into one system.
03 / 10 · The NameHYPERNÜ
HYPERNÜ / Private PitchThe Team
THE PEOPLE TO BUILD IT WITH.
Three roles that complete each other, and the bridge that keeps your voices at the center of every decision.
PETER HUDSON
HYPER · Product ambition & design
Former Nike football footwear designer with extensive Mercurial-line pedigree. Ball contact, fit architecture, and traction geometry come straight from that experience.
DYLAN
NU / NOW · Lifestyle footwear design & the development programme
Lifestyle footwear designer with hands-on craft experience, running the development program end to end: sourcing, prototyping, testing coordination, and commercial planning.
JAMES SCOTT
THE CONNECTION · Athletes, performance, brand
Professional performance coach, with NBA player training, the Shanghai Sharks, and Jimmy Butler on his record, and an existing relationship with you. He turns what you tell us about the game into the brief the team builds from.
YOU bring the experience of the game.
JAMES turns that into a clear performance brief.
PETER leads the design response.
DYLAN moves development forward.
04 / 10 · The TeamHYPERNÜ
HYPERNÜ / Private PitchThe Product
BUILT WITH PLAYERS. TESTED THROUGH THE GAME.
These are early design studies. Working visualisations of the questions we want to answer together, not finished specifications.
We also see recovery footwear as a natural follow-on category, from slides to sock-liners and off-pitch comfort for the rest of the daily routine. Early exploration.
05 / 10 · The ProductHYPERNÜ
HYPERNÜ / Private PitchYour Role
YOUR FEEDBACK CHANGES THE PRODUCT.
What you would be doing, in plain terms, built around your schedules.
YOUR SIDE
WHAT YOU BRING
Describe what you want from a boot
Review fit, feel and design directions
Test prototypes when ready
Provide structured feedback after sessions
Help shape the brand and launch story
Introduce people when agreed
OUR SIDE
WHAT WE HANDLE
Design development and iterations
Sourcing and manufacturer relationships
Testing coordination and feedback capture
Commercial planning and execution
Brand, content and launch preparation
All public activation coordinated around your commitments
06 / 10 · Your InfluenceHYPERNÜ
HYPERNÜ / Private PitchThe Proposal
ILLUSTRATIVE PROPOSAL, FOR DISCUSSION
A STAKE IN WHAT WE BUILD.
The latest working numbers supplied for this pitch, open to being shaped together.
$500K
COMBINED INVESTMENT
$250,000 PER ATHLETE
$2.5M / $3M
PRE-MONEY / POST-MONEY VALUATION
ILLUSTRATIVE
~16.7%
INVESTMENT EQUITY AT THIS ROUND
BEFORE SUBSEQUENT DILUTION
+3.33%
ATHLETE AMBASSADOR / NIL EQUITY
VESTING OVER FOUR YEARS
~20%
COMBINED OWNERSHIP TARGET FOR BOTH OF YOU
SUBJECT TO FINAL CAPITALISATION AND LEGAL STRUCTURE
Cash equity vs participation equity: the 20% target combines what the investment purchases and what ongoing athlete involvement earns. It is not purchased entirely by the cheque.
Nothing is locked in: allocations, vesting, dilution treatment and documentation remain to be agreed. No fee, share class or structure assumptions are being made here.
07 / 10 · The ProposalHYPERNÜ
HYPERNÜ / Private PitchFirst Capital
THE FIRST CHAPTER. A CLEAR PURPOSE.
Milestone-based workstreams, with each stage requiring evidence and a decision before the next one starts.
01PRODUCT BRIEF AND DESIGN DEVELOPMENTYour feedback locked into requirements
02PROTOTYPE SOURCING AND ITERATIONPhysical boots in your hands
03FIT, WEAR AND PERFORMANCE EVALUATIONStructured feedback loops
04MANUFACTURING FEASIBILITY AND COSTINGReal production numbers
05BRAND AND LAUNCH PREPARATIONReady for your community
INITIAL CAPITAL SUPPORTS DEVELOPMENT AND PROOF OF CONCEPT. IT DOES NOT GUARANTEE A FINISHED COMMERCIAL PRODUCT, AND PROGRESS IS PROVED STAGE BY STAGE.
08 / 10 · First CapitalHYPERNÜ
HYPERNÜ / Private PitchThe Market
SWEDEN FIRST. THEN THE NORDICS.
Sweden is the natural first community and launch market, with regional expansion as the longer-term horizon.
CONCEPT APPLICATIONS
Campaign concept, both players together
Identity in culture, Sweden as starting market
Origin city, Stockholm
Stadium scale, field-level presence
Concept visualisations only. No advertising placements, retailer agreements, club partnerships or endorsements are secured. Your marketing agency would be a potential launch collaborator under separate scope and agreement.
LOCAL TEAM ON THE GROUND
44 AGENCY. GLOBAL AMBITION, LOCAL UNDERSTANDING.
44 knows the market, the people, and the communities in ways no team operating from abroad can. That local understanding is the bridge for the Sweden launch and regional expansion, with the marketing partner closest to your audience.
01
LAUNCH IN SWEDEN
Relevant stories, athlete relationships, community connections, events and retail introductions shaping the local introduction.
02
BUILD THE BUSINESS
Local market coordination, partner relationships, community engagement and business development for an ongoing presence.
03
GROW ACROSS THE NORDICS
Identify where the brand belongs next, build regional relationships and develop a thoughtful Nordic expansion plan.
From a focused Swedish launch partnership to an ongoing extension of the brand across the region, participation is shaped around what 44 wants to do. Potential collaborator under separate scope and agreement; no fees or commitments assumed here.
Web domain / secured
HYPERNÜ.COM
Web domain / secured
HYPER-NU.COM
Instagram / secured
@HYPERNUOFFICIAL
09 / 10 · The MarketHYPERNÜ
HYPERNÜ / Private PitchNext Move
DEJAN. YASIN. LET’S BUILD WHAT COMES NEXT.
A direct invitation. The first conversation would cover:
